Are You Using Your Electric Toothbrush Properly?
Microlearning
Are You Using Your Electric Toothbrush Properly?
Tools: 7taps, Canva
Developed: 2022
Client: KB Dental (fictional company)
My Role: script, development
FICTIONAL CASE STUDY
Context: KB Dental (fictional company) is a nationwide dental corporation that focuses on general dentistry and orthodontics, with over 3,000 dental professionals working in forty states within the United States.
Challenge: After a recent survey, it was discovered that only 20% of the patients were using their electric toothbrushes properly. Improper use of an electric toothbrush could lead to trauma of the oral mucosa as well as leave behind plaque.
Solution: A humorous microlearning unit was designed for patients to promote safe and accurate use of electric toothbrushes.
Result: Data gathered three months later showed a dramatic improvement. 95% of the patients who participated in the microlearning were able to demonstrate the proper brushing technique to their hygienists. Patients found the microlearning unit entertaining, quick, and easy to understand.